Important considerations
- Find a location
Should your business require physical premises for its operation, conduct research into the most suitable geographic location with easy access to customers and vendors. Also make sure that the rental is within your budget. Another point to consider is safety of the premises, make sure it is in a safe area and has sufficient parking available.
- Insure your business
Ensure that your business is adequately covered, by purchasing the right business insurance. Consult with brokers and make sure that you are fully covered in terms of lawsuits, property damage or theft. As mentioned in a previous blog article make certain that your employees are registered for UIF and COIDA.
- Create an email account
The reputation and image of your company is important and it is imperative that you create a custom email account. This means using a domain (eg. name@yourcompany.com) email account which portrays a credible and professional image of your business. Furthermore, there will uniformity among all email addresses as your business grows. Another advantage of having your domain email versus a free email account, is the aspect of control, you have control instead of a third-party agent holding control. Another salient point of having a domain email account is that, in the event that a staff should leave the company, the company still keeps the email account.
- Design a logo for your new business
When designing a logo try to create something that will be memorable. Remember that your logo will be utilised for your website, your print and in social media platforms, so it must be excellent, relevant, memorable, timeless, unique, easily identifiable and versatile. Since the logo creates an impression of your company, it may be worth the investment to outsource the logo design to the creative experts.
- Setup a website
Create an online presence by launching a website that shows off your products and/or services. Research shows that more than 84% of consumers think that a website makes your business more credible, so most consumers trust a business if it has a website. Apart from creating a sense of legitimacy for your business, your website can sell for you 24 hours a day, every day.
- Market your company
Depending on your budget, there are various modes of advertising your products and services. Create presence on social media platforms such as Facebook, Twitter and Instagram. Publish valuable content on these avenues as well as on your website blog page. People value information, so over time you can become the authority as an expert while getting free traffic to your site. If you have the funds, then online advertising on Google and Facebook would be a good place to begin. Other methods of advertising would include brochures, vehicle magnets, radio and television adverts.
- Build your team
You will need to recruit and hire a competent team to ensure success. The team dynamics will be crucial to the growth and overall success of the business. You may have to include in your team, an accountant, administrative staff, management staff, legal consultant, sales and marketing staff, IT staff, customer support staff, human resource staff, and the relevant skilled staff based on what business it is that you are running.
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