Choosing a Name for your New Company

Many entrepreneurs fail to give sufficient thought to the name they choose for their business. Remember that the name you choose has a direct impact on the branding.
One needs to take account of the following critical points when selecting the name of your business:
1. Check that the company domain name is available before you register your company. Take note that your domain name does not have spaces or capital letters in it. Thus a company like Who Represents will become whorepresents.com. Another example is American Scrap Metal which would become americanscrapmetal.com.
2. Also perform a search to find out what your business name means in other languages, since you would not want a company name that might be offensive, especially if you have an international market.
3. Consider the possibility of trademarking the name.
4. The name should be easily pronounced so others can repeat it.
5. Try to avoid using initials as the company name. If you need investors someday, then find a name that sounds impressive.
6. The right name should possess meaning and ideally it should create a unique business identity. Just by hearing it, you should know what the business represents. This is also helpful for SEO marketing.
7. According to Entrepreneur Press, the name of the business must sound good when said out loud. A tip here is to use alliterations (words that begin with the same consonant) such as Blue Bean or Mighty Med. Bear in mind that when the name is broadcast on radio or television or even mentioned in a conversation, it needs to sound good and beware that it is not a tongue twister.