As a new venture, you can turn to business incubators to provide the business support and resources that startups generally require. Incubators are organizations that are geared towards helping start-ups grow and prosper. They offer a range of services to assist in the growth and development of a new business. What do incubators offer: Incubators […]
The Sales Funnel represents the consumer’s complete journey from becoming aware of your product/service to making a purchase. Interestingly, it is also referred to as the Revenue Funnel. If you want to increase sales and revenue, then the crucial processes and strategies to follow are explained by the Sales Funnel. “Sales generate revenues for a […]
Before embarking on your marketing journey, familiarise yourself with the fundamentals of marketing. The basic elements of the marketing mix originated in the 1950’s at Harvard University. It was formally presented as the Four P’s model of marketing by Jerome McCarthy in 1960. The model proposed that product, price, promotion and place are key to […]
Your interactions with your customers are extremely important in scaling your business, and if you want to grow your customer base then follow these guidelines: 1. Know your customers One way of getting to know your customers, is to monitor the customer’s purchasing history. Also, by corresponding with the customer you may be able to […]
When it comes to selecting the shape of your logo, opt for one that is easy to recall and will create a lasting impact on your consumer. Bold shapes are more easily remembered and also have psychological associations. Vertically placed lines in the logo are associated with masculinity, dominance and aggression while horizontally placed lines […]
The various elements of your logo, such as shape and colour largely influence potential consumers. According to research conducted by psychologists, different colours evoke different emotions in people. When designing your logo, take into consideration the meanings, perceptions and emotions that are associated with various colours and shapes . This is an important exercise since […]
As a startup funding for your business may come from any of these sources: Financial institutions such as banks -you can apply fora bank loan, but you have to place a guarantee before you receive the loan. A venture capitalist who is an investor that provides capital to firms that demonstrate high growth potential in […]
The world has never been as technologically advanced and connected as it currently is, therefore, the markets are evolving, and industries must adapt to these changes. We have seen notable growth in the following sectors in the South African market. Pharmaceuticals and healthcare sector The pharmaceutical and healthcare sector has shown the largest growth amongst […]
A company profile gives one a summary of the company and is like the curriculum vitae of the business, informing the reader of its history and expertise. A clear well-written corporate profile is the perfect way to introduce your business. It is a presentation of the company’s corporate culture and values, and reflects the mission […]
The first encounter people have with your brand is your business name. Some businesses have failed in the past due to having a business name that was not well thought out, therefore allocate sufficient time to brainstorm the most suitable name. The brand name is powerful since it can attract the attention of your target […]
